Estrategia y Comunicación

Managing Corporate Identity

Caracas, September 29th, 2016.- By mentioning brands such as Apple, Coca-Cola, Google, Toyota ¿What these companies have in common?, ¿How do you handle your communication?, ¿What images or ideas associated with them? Innovation, Happiness, Technology and Efficiency. The impeccable track […]

The challenge of building a strong and powerful “country brand”

Caracas, September 9th, 2016.- The Partner – Director of PIZZOLANTE Estrategia + Comunicación, Thony Da Silva, stresses that to start a country Brand it must be consider the sequence and interaction between the resources that a country has to turn […]

Media and Agency: two – way alliance

For many years there was a tense relationship between public relations officers and journalists. Journalists understand that public relations agents or communication agencies, were playing on the court of the enemy, defending companies, conglomerates and authorities that maybe (in his […]

SumaRSE celebrates the fifth edition of the CSR Week

Caracas, August 24° 2016.- The 5th Edition of the week of the CSR, event organized by joining will be held from August 29 to September 1 and which brings together leaders and companies in a space of Exchange, training and […]

When companies want to be news item

Caracas, August 23°, 2016.- The Partner-Director of PIZZOLANTE Estrategia + Comunicación, Thony Da Silva, noted that the business relationship is essential when managing the profile and visibility of a brand, through the confidence and courage to the media. In the […]

PIZZOLANTE will participate in the IX Central American and Caribbean Conference CSR

Honduras, May 24, 2016.- Organizations of Central America and the Caribbean region have found that the practices of corporate social responsibility (CSR) produce benefits, efficiency and competitiveness. Under this finding, the Conference of Central American and the Caribbean of CSR, […]